# What is SONAR?

### What is SONAR?

SONAR is a permanent protocol-level, unified data layer that fuses on-chain wallet behavior with AI-scored social graph signals to generate reputation scores, automate fair reward distribution, and deepen liquidity across the Creator Bid ecosystem.  \
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SONAR is a 'king' infra agent designed to be an integral part of the Creator Bid ecosystem.

### What big problem does SONAR solve?

SONAR turns attention into a priced asset. As thousands of agents prepare to launch, attention becomes the defining currency of survival in the crypto marketplace. SONAR captures, scores, and amplifies that signal - automating fair distribution rewards and driving attention capital to the agents who wish to stay relevant.

For Creator Bid, SONAR replaces costly external solutions with permanent, native infrastructure to launch, track, and reward key critical contributors - fueling long-term growth and driving attention capital into every present & future ecosystem agent.

Anyone can plug in; creators, users, builders and earn their fair share.

SONAR is an AI-powered infoFi & AttentionFi unified data layer that makes the attention capital economy measurable, tradable, and equitable.

### Does SONAR offer mindshare leaderboards?

Yes. We refer to them as ECHOboards (social mindshare leaderboards) for launches and brand/project campaigns.&#x20;

Sonar's reputation infra engine ingest public social data and score creators and content against a proprietary criteria.  Read here more on [ECHO](/echo-boards.md).


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